Keywords can be destructive.
We aren’t kidding, keywords are really dangerous. Many website owners are too focused on their keywords while ignoring anchor text distribution. Even those who know how to deal with it , do not take it seriously enough. But those who do – actually manage to boost their rankings and maintain them.
Essential Difference Between Keywords and Anchor Texts
But before we explain why only those who distribute their anchor texts correctly achieve and maintain good rankings, we’d like you to notice the difference between the keyword and the anchor text.
Keyword is a word or a phrase used by websites in the search engines to find your website. The keywords play a vital role for the on-page optimization and traffic analysis. The keyword phrases help to come up with anchor text for the backlinks. You can’t use only your keyword phrase while building or purchasing links, otherwise you risk to over-optimize your backlink profile and your link building campaign will NOT look natural to Google and it will be less effective in the long run.
Anchor text is a word or phrase used in the hyperlink that points to your website. You provide an anchor text when you purchase backlinks. Anchor texts don’t necessarily include keywords. Instead, they may include brand names, URLs of the website, calls to actions like “click here” or “visit this website”, names of products, and other related information.
Don’t Use Keywords – Use Anchor Texts
Avoid the excessive usage of keywords in your anchor texts because:
Natural backlinks don’t include keywords only
Natural backlinks may include URLs of your website
Natural backlinks are diverse in anchor texts and include other words like “visit website” or “click here”
Google increases your website rankings only if it treats the acquired backlinks as natural ones. If Google doesn’t believe that the backlinks are natural, then it simply doesn’t give them any value, so they do not influence your rankings.