SEM – Search Engine Marketing
SEM – or Search Engine Marketing – is an amazing tool. Most of the top 3-4 links when you Google tend to have (Ad) under them – that’s what this is. It can help bring your company and site to the top of results, while your SEO is being worked on.
Think of it like this – SEM works fast and well while your SEO grows for long term results.
A lot of clients use SEM and SEO in conjunction with each other.
SEM – while it may look simple on the services, contains a lot of the same work that SEO does – that is keyword research, market research, company goals, website optimisation etc.
… SEM – get instant results on search engines while the long term growth of your SEO takes hold.
What it all consists of
Much the same as SEO, and that is:
- Market research
- Keyword research
- Company goal and understanding
- Target market
From there in branches into utilising keywords, as well as strong call to actions within the ads themselves. These have to be targeted towards to clients you’re looking for, and sit inline with your website and goals.
Well written ads and strong call to actions, as well as well researched keywords can mean you pay less for leads.