SEM – Search Engine Marketing
SEM – or Search Engine Marketing – is an amazing tool. Most of the top 3-4 links when you Google tend to have (Ad) under them – that’s what this is. It can help get you and site to the top of results, imagine someone Googling your competition, but YOUR ad pops up!
Think of it like this – when someone Google’s you can get your competitors enquiry.
A lot of research is needed into keywords in your market place, how people are searching for, and what they are searching for. Ads and wording then need to be written to stay inline with your website, but also to attract those customers.
… Search Engine Marketing – Get seen when customers Google your competition.
What it all consists of
A fair bit of work goes into a successful SEM Campaign – in order to maximise clicks and lower costs.
- Market research
- Keyword research
- Your goal
- Target market
From there in branches into utilising keywords, as well as strong call to actions within the ads themselves. These have to be targeted towards to clients you’re looking for, and sit inline with your website and goals.
Well written ads and strong call to actions, as well as well researched keywords can mean you pay less for leads.